The last hammer has swung, the
last cable has been attached and two newspaper plants, representing a combined
quarter-billion dollars in investment, have reached the finish line.
As our page one stories
attest, the new production facilities for The Kansas City (Mo.) Star and
Newspaper Agency Corp. in Salt Lake City reveal more than the hefty capital
commitment made by their parent firms, Knight Ridder Inc. (soon-to-be McClatchy)
and MediaNews Group/Deseret Morning News Publishing Co., respectively.
To that end, the buildings not
only reflect the technologies and systems these publishers believe they need to
ensure their papers’ short-term survival, but also contain the infrastructure
necessary to sustain their existence decades into the future.
But as one walks through the
still-gleaming press halls, their printing machines just at the beginning of
their long journey producing newspapers, it’s easy to wonder if these plants are
the last of a generation.
Yes. They’re cloaked with the
software and networking that will enable their production executives to employ
all of the latest automation and management information tools available.
Yet their heart remains a
printing press; more sophisticated and more efficient than their ‘70s and ‘80s
era mechanical counterparts, but still very much an ink-on-paper foundation.
These buildings, sketched and
engineered years ago, came about before the steep circulation slides of the past
24 months and before the Web’s ever-changing impact was more fully addressed by
news managers.
Publishing executives planning
the next generation of newspaper buildings, in Dallas, Albany, N.Y., Naples,
Fla., and elsewhere, are undoubtedly examining these facilities and asking
themselves where they should pour their resources.
“The newspaper industry needs
radical change,” said Ken Harding, a long-time industry consultant and observer
who now heads up The Facility Group’s newspaper/print media business group in
Denver.
Harding wants publishers to
take a page from such innovative companies as FedEx and reinvent how they treat
customers as they do business.
That’s the same message given
by Mark A. Kaline, Ford Motor Co.’s global media manager, who told attendees at
last month’s Web Offset Association meeting that newspapers have to leverage
their databases, find out what their readers want, and deliver it, whether it’s
electronic or printed.
Helping newspapers identify
the future is becoming a potentially lucrative niche for firms such as TFG,
Dario Designs and Austin Aecom, all of which have taken steps to beef up their
business process optimization practices.
Will that mean the day is
coming where a major metro newspaper shuts down its presses for good in favor of
building a new facility that includes only those systems necessary for
electronic distribution of news and information?
The traditionalist in me
shudders to think that might be true.
But tradition isn’t what it
used to be any more, either.