Click&Buy, Serence partner

Feb.
2006

Electronic payment provider Click&Buy and Serence Inc., which develops brandable dashboards, teamed up to provide free e-payment services for content feeds, the companies said.

Integration of Click&Buy’s ePayment platform into Serence’s KlipFolio brandable navigation app will enable users to more easily purchase digital content, including articles, research, eBooks, documents, RSS feeds and podcasts, the companies claim.

“Listeners of podcasts, users of online downloads and readers of newspapers are beginning to use RSS as a way to get their favorite customized content, newsfeeds, music and games,” said Chandresh Shah, vice president of sales and marketing for Click&Buy. “We believe that our ePayment solutions, along with Serence’s strong position on the desktop, allow for greater distribution and monetization of online content.”