What
is it about production executives moving over to the publisher’s office?
Last
month, it was Andy Ritchie’s turn.
Ritchie,
who served as vice president of operations at The Globe and Mail in Toronto and
helped coordinate the paper’s printing operations across six commercial
plants, was named publisher of the Winnipeg Free Press.
Before
that, Marc Kramer was tapped by (New York) Daily News head honcho Mortimer B.
Zuckerman to become chief executive officer of the venerable daily.
Pete
Zanmiller, meantime, last fall leaped from his post as production director at
Florida Today in Melbourne to become publisher of The Herald-Dispatch in
Huntington, W. Va. And production veteran Mark Mikolajcyzk started the most
recent ball rolling last summer when he was named president and chief executive
officer of Detroit Newspaper Partnership LP, the organization that publishes The
Detroit News and Detroit Free Press.
Others
that have taken the same journey from the press hall to the corner office:
Richard Malone at the Chicago Tribune and Bernard Griffin at The Press &
Sun-Bulletin in Binghamton, N.Y. I’m
apologizing in advance for others I’ve overlooked.
So
how do you go from having ink-stained fingers to sipping fine Champagne and
sitting in the owner’s box during major sporting events? (It’s too late now,
obviously, but I wonder if Mark had any extra Super Bowl tickets?)
Granted,
those making the journey have to broaden their horizons, adding extra
operational, budgeting and administrative capabilities to their managerial
toolbox. And, as one who has already moved to the top spot told me, “It’s a
function of your aspirations. Do you want to take on more responsibilities?”
But
think about it. Who better than a production manager to helm the entire
newspaper? Editorial gets all the glory, but production is the heart of the
newspaper, where the presses roar to life and the conveyors rattle and inserters
and conveyors click and clack as they prepare the day’s news and information
for distribution.
Press
break down? Supplier go out of business? Advertiser unhappy because its 4-color
ad was printed in only two colors? That new software causing the inserter to
chew up those inserts from the local department store?
Who
else are you going to call? Some suit with an MBA who wouldn’t know an
eccentric sleeve if it hit him in the face?
Of
course not. Production execs have seen the worst of what technology, people and
machines can offer and they understand what it takes to get disparate groups
headed in the same direction to accomplish a common goal.
To
a newspaper, those are valuable traits for a publisher, whether they’re
applied in the pressroom or the boardroom.