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Midlands
taps APT for circ
N&T
Staff Report
Midlands
Newspapers Inc. said it would roll out Falcon Circulation software from Advanced
Publishing Technology at 20 of its newspapers by spring of 2007.
Midlands,
headquartered in Papillion, Neb., a suburb of Omaha, has three dailies in
Nebraska, three dailies in Iowa and a number of weeklies in both states.
Midlands’ dailies are the Scottsbluff Star Herald, the Kearney Hub and the
North Platte Telegraph in Nebraska, and the Council Bluffs Nonpareil, the
Shenandoah Valley News and the Ames Tribune in Iowa.
The
Falcon Circulation app has been live at Midlands’ Kearney Hub since August,
and installation is currently under way at the Council Bluffs Daily Nonpareil
and six additional newspapers in the Western Iowa Newspapers group.
The
app supports distribution requirements at each of Midlands’ newspapers, APT
said. Customer service reps will have access to subscriber history, carrier and
route information.
Midlands
deployed APT’s ad software across some of its papers in 2003.
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