Advertisers using Quickcut to deliver ads will soon be able to send their files to nearly 3,600 U.S. publications served by AP AdSend, the electronic ad delivery service of The Associated Press.

Under terms of the agreement, AP AdSend is enabling Quickcut’s customer ad agencies worldwide to deliver ads to the publications it serves.

Quickcut, which provides digital production workflow software for print advertising, is developing and implementing a unique interface that will transfer ad files from any of its 5,000 worldwide clients to the AP AdSend system, the company said.  

“This association with AP AdSend allows advertisers around the world who use the Quickcut system to create, validate and deliver print-perfect files seamlessly to the majority of newspapers here in the United States, in a way that’s totally transparent to the destination publications,” said Dean Benjamin, executive vice president, Quickcut North America.

Benjamin said the agreement will extend Quickcut’s reach into North America.