Knight Ridder said it will install inserter control software from Enternet LLC at 27 lines at seven newspapers.

The publisher is replacing legacy controls with Enternet’s e3000 software, according to the vendor.

The papers include The Philadelphia Inquirer and the Fort Worth (Texas) Star-Telegram, where Enternet had previously installed the software. New sites are the Miami Herald, San Jose (Calif.) Mercury News, the State in Columbia, S.C., Contra Costa (Calif.) Times and the Akron (Ohio) Beacon Journal.

Enternet said the installation will be complete across all the newspapers by year-end.



At Knight Ridder, Enternet’s control software meshes with Burt Technologies Inc.’s PackagingManager app, thus enabling the papers to oversee preprint planning, sub-ZIP code zoning and advertiser verification of insertion performance.

“Enternet’s datamining functionality is unique and gives us the ability to quickly generate data reporting we need to serve both internal and external constituents,” said Ed Poletti, director of packaging at The Inquirer, which installed the software last year.