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Bob
Burns
Vice
President of Production
Philadelphia
Inquirer and Daily News
Philadelphia
1
year in current position
22
years in the industry
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What
was your first job in the newspaper business?
I
was hired as a management trainee in the composing room of The Miami Herald in
1981. I also held a number of supervisory and management positions in many
production departments at The Herald before being transferred to the Detroit
Free Press in 1986. My experience at The Herald allowed me to work in a number
of departments and gain a working knowledge of people, processes and equipment
that prepared me for future assignments.
I
became vice president of operations at the Free Press. With the approval of the
joint operating agreement in 1989, I was selected as the vice president of
operations for The Detroit News and Free Press. I was transferred to The
Charlotte (N.C.) Observer in 1992 in a similar capacity and in 2003 was
transferred to Philadelphia.
What
do you like most about your job?
Working
with a variety of people, technology, and ever-changing processes to print and
distribute the best newspapers possible.
What
do you like least?
Not
achieving the desired results, which is usually caused by failure to properly
plan, communicate and execute action plans at all levels in the organization.
What
was The Philadelphia Inquirers most recent purchase/installation?
We
are in the process of installing five GMA buffering systems. These systems will
greatly streamline our production process. We have the ability to simultaneously
wind press products and unwind them into our inserting equipment with minimal
handling.
We
chose GMA because it was a proven system, it fits well within the floor space of
our plant, and we will be replacing 20-year-old systems that are at the end of
their useful life.
What
is the biggest challenge The Inquirer is facing in production?
Meeting
the changing needs of the marketplace for our readers and advertisers. This runs
the gamut of earlier delivery of the paper, later deadlines for the newsrooms,
micro-zoning of preprints, all of which must be done while taking costs and
inefficiencies out of production operations. Another issue is gathering the
right group of people together to address these challenges and make the
necessary changes to existing operations.
What
trend are you keeping your eye on?
We
are devoting a lot of attention to upgrading our press controls, inserting
machine controls and the capture of actionable data to meet and exceed the needs
of our customers while lowering costs.
We
just completed our transition from 30-lb. to 27.6-lb. paper. Our rolls per break
have declined and we need to work with our suppliers while evaluating our
pressroom practices to improve this key production metric.
If
you know anyone you think should be featured in Short Run,
please
contact Tara McMeekin at 303.575.9595 or by e-mail at: tmcmeekin@newsandtech.com.