A
new service, AddaPix.com, is allowing newspaper classified advertisers to run up
to six pictures with their online classified ad.
AddaPix
claims better prices than eBay, for example, charging $7.50 to run an ad for
three weeks on a newspaper’s Web site, complete with pictures.
“It’s
the perfect marriage between newspapers and the Internet,” according to
AddaPix co-founder Bob Hunter.
The
idea for AddaPix.com came after Hunter tried to sell an antique couch. He said
he knew showing pictures of the couch would be more effective than simply
running an ad in the paper. Thus, Hunter and partner Merv Johnson created the
service.
Of
the $7.50 fee, $5 goes to participating newspapers and they aren’t required to
pay a percentage of the sales, as they would be some other services, Hunter
said.
“Newspapers
that have signed up to participate with AddaPix.com gain a new source of
revenue, without having to build elaborate Web sites and databases,” Hunter
said.
Sellers
can find participating newspapers at AddaPix.com. Users place their printed ads,
obtain their Web links and then go online to create their listings.
Conversely,
they can also go to AddaPix.com, create listings and get their Web links.
Sellers can then go to any newspaper to place ads with the links.