South
Jersey Publishing Co., publisher of The Press of Atlantic City, N.J., selected
Anygraaf USA Inc. to implement ad management tools for ad layout and ad
tracking.
The
daily will install Anygraaf’s Planner edition management and ad layout app and
25 seats of the Doris32 Ad Manager software for ad tracking. Four additional
seats of the Doris32 asset management and publishing production system will be
installed for page management activities.
Planner
will mesh with The Press’ GPS/AIM advertising app and the paper’s Advanced
Technical Solutions Media Desk editorial software to lay out ads directly on
QuarkXPress pages.
Ad
Manager will be used to track display ads. It will also integrate with Planner,
which will allow users to monitor ad production status from the page.
The
paper began using the software in late September.
