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LaNard
Stradford
Quality
& Output Manager
The
Indianapolis Star
2
years in current position
12
years in the industry
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What
was your first job in the newspaper business?
I
worked at The (Cleveland) Plain Dealer as an editorial graphic artist
constructing informational graphics and also worked in the photo department as
the imaging specialist.
I
toned photos for editorial advanced sections and sports pages while training
photographers and the sports copy desk how to use (Adobe) Photoshop to tone
black-and-white photos in preparation for the start of pagination with the
Harris front-end system. I was also fortunate to implement the process of adding
color to grayscale photos and illustrations to print on letterpress.
What
do you like most about your job?
The
challenge of producing a newspaper on a daily basis with very high company
standards for print quality. I enjoy the interaction with co-workers from each
department that help bring together a daily newspaper.
The
people that work for me, as well as everyone involved in production, have taken
a greater ownership in doing whats physically possible to ensure that all
deadlines are met and the paper looks good for the readers and advertisers.
What
do you like least?
When
mistakes are made in the printed product that may put doubt in the readers
minds about the integrity of The Star. Failing to satisfy readers, advertisers
and internal customers by not taking the go the extra mile approach.
What
was The Stars most recent purchase/installation?
The
Star is closing in on the one-year anniversary of launching our new 28-unit MAN
Roland double-wide press with the capability to print quarter-fold products and
tab products secured with either staples or glue. The new press has increased
color capacity available for news and advertisers.
What
is the biggest challenge The Star is facing in production?
Communicating
the importance of having a proofing system in place to catch problems prior to
the start of the press run and producing proofs early enough to have ample time
to make corrections. More often than not, mistakes are caught during the trial
run on press instead of at the proof stage.
What
trend are you keeping your eye on?
Computer-to-plate
technology. The Star recently purchased the Creo Trendsetter 100 plate unit to
help produce plates for quarter-fold products and products that require
producing one plate per page. Live production is slated for Sept. 22.
The
FM screening feature is something that is available with thermal technology. FM
screening will allow random dot structure to print photos on newsprint that
wont display the halftone dots, but have the look of a continuous tone. FM
technology will also help achieve perfect registration because of random dots,
the slightest hint of misregistration wont be noticed.