Quark Inc. last month began shipping its
long-awaited OS X-compatible version of its flagship QuarkXPress layout
application.
The announcement detailing QuarkXPress 6’s
release was made at Apple Computer Inc.’s Cupertino, Calif., headquarters,
sending a signal to users that the two companies are now working hand-in-glove
to support each other’s technologies.
QuarkXPress 6 is the last major application
engineered to natively support Apple’s OS X operating system. Software
developers have been rushing to engineer OS X-compatible apps since last summer,
when Apple said machines sold after Jan. 1, 2003, would only boot into OS X as
the startup operating system.
In late 2002, Apple slightly modified its stance,
announcing it would allow certain models of its current product line to boot up
OS 9 through June 2003.
Steve Jobs, Apple’s chief executive officer,
called the release of QuarkXPress 6 “the most anticipated application of the
year for our professional customers.”
“Quark has removed the last barrier for
creative professionals to move to Mac OS X,” he said in a statement.
Newspaper production managers and designers have
nervously watched to see how the drama would play out between Apple’s
determination to support only OS X and Quark’s protracted development schedule
of a native version of QuarkXPress. QuarkXPress 5, the most recent version, was
released almost two years ago and the first public announcement by Quark
regarding QuarkXPress 6 didn’t occur until this spring.
In the meantime, Quark’s arch-competitor, Adobe
Systems Inc., rushed to craft an OS X-compatible version of InDesign in a bid to
chip away at Quark’s dominant market position.
One newspaper publisher planning to adopt
QuarkXPress 6 is HomeTown Newspapers in Livingston County, Mich. “As soon as
it’s available we’ll upgrade several copies and begin testing,” said Clyde
Peasley, production graphics manager, adding that it will take “several months”
to make sure the software and related extensions mesh with the company’s
Baseview and Miles33 editorial and advertising software.
Market watchers, meanwhile, said the release of
QuarkXPress 6 changes the production landscape. “It makes the market very
interesting,” said Dominick D’Acquisto, a Wisconsin-based independent
analyst and consultant. “In one regard, for all the time it took Quark to
release 6, the company has started to lose some market share to Adobe while
people waited and wondered when it would ship.”
On the other hand, D’Acquisto said, since
QuarkXPress 6 now natively supports the Unix-based OS X operating system, its
performance, speed and stability could yield some compelling advantages to users
examining whether to make the switch to OS X.
And Apple’s commitment to the new operating
system isn’t the only motivation pushing newspapers to migrate, he said. Some
newspapers are continuing to use older versions of QuarkXPress, particularly
QuarkXPress 4, first released in 1997, because users didn’t see much value in
adopting QuarkXPress 5. The combination of the new operating system plus
features and capabilities built into QuarkXPress 6 may give the Denver-based
software vendor a boost.
Still, “newspapers hold onto their technology
absolutely until it breathes its last breath,” D’Acquisto said. “For some
newspapers, nothing short of software being inoperable is a compelling enough
reason to move.”