Editor’s note: Chromaticity
experts will address questions from the pressroom, plateroom, prepress,
workflow, proofing, digital photography and color management Submit a question
by going to www.chroma-tech.com and
choosing the trial question option. Please make sure to note that you are
submitting a question for Newspapers & Technology.
Q: When we preview our Adobe
Photoshop files in a QuarkXPress picture box, they look terrible. Can you
address this?
A: The problem with image quality in
the Quark preview might best be summarized as, “Why do images placed in a
Quark picture box look different in color when compared to the same file viewed
in Photoshop?”
Before addressing the solution, it
is important to understand that the most accurate color will be seen when the
image is viewed within Photoshop and not QuarkXPress. This is why most users
view the images in Quark with a “for position only” philosophy. This does
not mean, however, that the image preview within Quark cannot be improved.
The problem described here is most
likely referring to an image resolution preference in Quark. It may also be a
reference to the color accuracy of the image preview.
Let’s start with the resolution
issue. In QuarkXPress 4.x access the Application preferences via the Edit menu.
From the Display tab make sure that the Color TIFFs option is set to “32-bit
color.” This will ensure a full-resolution image preview. Warning: This may
slow down the application if you are running an old machine without much
horsepower.
In QuarkXPress 5.x you can access
the same setting via the Edit menu by selecting Preferences>preferences.
Again, from the display tab you have the option to view images at 32 bits. This
should clear up any low-resolution problems you are experiencing in QuarkXPress.
Now let’s investigate color
accuracy. Access the Edit>Preferences>Color Management menu. This is only
available if the Quark CMS extension is active. If it is not, go to
Utilities>Xtensions Manager and enable it. Next, in the Color Management menu
check the Color Management Active box and select the ICC Profile for your
monitor from the Monitor pull-down menu. This should match the system-level
monitor profile used by Photoshop.
Separations Output should be set to
use your newsprint press profile. Default Source Profiles should be selected to
match the RGB and CMYK working-space profiles selected in the color settings of
Photoshop. Under Display Simulation select “Separation Output Color Space.”
In Quark 4.x you will also need to
place a check mark next to each of the color models (RGB, CMYK, etc.) that you
want Quark to display accurately. Images viewed in QuarkXPress should now
closely match what you see in Photoshop.
John Nate
jnate@chromaticity.com
Q: We use an outside print vendor
to produce a specialty product for our paper and would like to build an ICC
profile of its process for use in our color separations in Adobe Photoshop. What
instructions should I give when asking the vendor to print an ICC profile
target?
A: First, make sure to properly
stress the importance of this test’s press run. Far too often, test runs are
treated with a “slap-it-on and just run-it” attitude.
We actually received a profile
target once from a newspaper where the cyan plate was imaged a square inch off
registration to the other three plates.
As obvious as it may seem, instruct
the vendor to print the target in register, free from mechanical marking,
outside of the fold and without anything printing on the back of the web where
the target is printing.
Work with the vendor to ensure that
the target is run to an industry print specification. If your product is a
newsprint job, this means print the target to Specifications for Newsprint
Advertising Production (SNAP) guidelines. For commercial work refer to
Specifications for Web Offset Printing (SWOP) or General Requirements for
Applications in Commercial Offset Lithography (GRACoL) benchmarks.
In addition, ask for gray bars and
take-off bars of all four inks both above and below the profile target. This
will help ensure even inking on the target. The most critical aspect of running
this target on press will be color balance across the web.
If the target is printed to a
specification, in balance across the target and is printed mechanically sound,
you should get a pretty good profile of your vendor’s process.