The New York Sun celebrated its first birthday last month by launching an electronic edition and expanding home delivery to selected areas in New Jersey and Connecticut.

The newspaper is offering the online edition to subscribers during a four-week trial at a cost of $1.25 per week. The edition is being created with Olive Software’s ActivePaper application.

“New Yorkers — no matter where they live — want access to New York,” said New York Sun Chief Operating Officer William Kummel. The New York Sun’s compact size — typically 18 pages — makes it Web-friendly, he said. “Now readers can click to turn electronic pages of the Sun almost as easily as they flip the print pages.”

Later this month, selected households in the outer boroughs of New York City, northern New Jersey and Connecticut will be able to get the newspaper delivered at home. Publishers Circulation Fulfillment will handle distribution.

“We have found that there is strong interest in the paper outside our existing delivery areas. Now we can meet that demand,” Kummel said.

The Sun’s expansion comes on the heels of an $800,000 multimedia advertising campaign it ran in April. The program included print, television, cable, radio, outdoor advertising and direct marketing to promote The Sun’s new tagline, “Expect a different point of view.”

The campaign marks the first time the newspaper has run television advertising.

Since its launch, the newspaper said it has increased its subscriber base in New York City and the metropolitan area.

Unaudited daily paid circulation has surpassed 25,000, representing a 40 percent increase over the Sun’s first audit by the Audit Bureau of Circulations in September 2002. The newspaper’s next scheduled publisher’s statement will cover the period from Oct. 1, 2002, through March 31.

The campaign was developed by New York City agency Leapfrog Advertising.