Computer-to-plate and postpress products top the
list of technologies visitors plan to examine during next month’s Nexpo/SuperConference.
Despite fears about the economy, more than 60
percent of those responding to this year’s Newspaper & Technology Nexpo
Buyer’s Survey said they plan to go to the convention. That’s a 7 percent
increase over last year’s figure. Most newspapers — more than 70 percent —
expect to send at least the same number of employees to Las Vegas as were
dispatched to the 2002 Orlando, Fla., exhibition.
The combination of Nexpo and SuperConference,
announced last year, didn’t appear to influence whether or not newspaper
managers expected to attend next month’s show. Almost 75 percent of
respondents said the blending of the two events had no impact on their
convention plans.
Instead, the high travel costs, and in some
cases, outright travel bans instituted by publishers concerned about the
sputtering economy, were cited as one of the major reasons why some won’t go
to the meeting. Others said they had no plans to purchase new equipment in 2003,
thus making the trip unnecessary.
Expect suppliers that market CTP, inserting
equipment, electronic tearsheets, advertising, electronic workflow systems and
press products — which include press controls, color tower and press equipment
— to get the most exhibit-floor traffic, the survey indicated.
That mirrors respondents’ opinions about the
key issues newspaper publishers have to address as cost concerns take center
stage. According to the survey, managers believe newspapers must adopt more
technologically sophisticated inserting, zoning and front-end systems to remain
competitive. Pinpointing how quickly CTP systems return their investments is
another critical issue, according to the survey.