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Warren Skipper
Operations Director
The Virginian-Pilot
Norfolk, Va.
9 years in current
position
35 years in the
industry |
What was your first job in the newspaper
business?
A news photographer.
What do you like most about your job?
Discovering new and better ways to get work
accomplished (improving processes) and helping people develop and grow their
skills.
What do you like least?
Peoples reluctance to change and not wanting
to challenge their beliefs.
What was your newspapers most recent
purchase/installation?
The last large capital acquisition was our
Digital Technology International front-end system for news and advertising. This
is still a work in progress. The product, when completed, should improve our
workflow.
What is the biggest challenge your newspaper
is facing in production?
Our challenge is not unique we have aging
technology (equipment) and are losing our experienced employees to retirement.
Meeting advertisers and readers needs becomes more challenging with each
passing year.
We have been investigating and researching new
equipment for several years with the goal of upgrading when appropriate. We have
started a very aggressive skill-training program to quickly help new employees
grow proficient and polish our experienced operators skills.
What trend are you keeping your eye on?
All of them. The biggest bang for the buck
(productivity) should be in making the entire supply chain more efficient, from
gathering the information to getting the product on the doorstep.
Our front-end system is part of this as well as
the computer-to-plate system we will be installing this year. Everything has to
work together to eliminate the bottlenecks and reduce the inherent waste(s) in
the process.