With a certain measure of urgency, the big
players anticipate the emergence of convergence.
“Major media companies are drawn and cocked,”
noted Denver Post Chairman and Publisher William Dean Singleton during his State
of the Industry speech at the Colorado Press Association’s convention in
February.
Singleton, a vocal advocate for removal of
federal regulations preventing cross-ownership of newspapers, television and
radio stations in the same market, is also chief operating officer of MediaNews
Group, the seventh-largest newspaper company in the United States.
The Federal Communication Commission review,
forced by a 1996 telecommunications law that requires the agency to periodically
consider decades-old media ownership regulation, is expected to be complete in
May.
“I believe — and I believe this strongly —
that the promise of media convergence, which is really what the information
superhighway is all about, is real and it will change everything,” Singleton
said in an October address at the Associated Press Managing Editors conference
in Baltimore. “And when the antiquated barriers to ownership of newspapers and
broadcast stations in the same market finally fall —and I believe they will in
2003 — and when consumers are finally wired with affordable high-speed access,
which will happen, then things will accelerate rapidly,” he said.
“The possibilities for newspapers in that
convergence are huge. Newspapers are the cornerstone of that convergence,”
according to Singleton.
But Frank Blethen, publisher and chief executive
officer of The Seattle Times Co., sees it differently.
“The current battleground in the war to save
diversity is the FCC. Specifically, their push to repeal the newspaper and
television cross-ownership ban,” noted Blethen at a symposium on the relevance
of the family newspaper at the University of Illinois at Urbana-Champaign in
September. “If the public loses this battle, and cross-ownership is repealed,
it will be a major blow to the preservation of independent journalism.
“To those who suggest that independent and
family newspapers and small chains are not viable economic entities and can’t
compete or survive, I say hogwash.”
For the most part, newspapers, TV stations and
radio stations are local businesses, which should be serving and responding to
their local communities, not Wall Street, according to Blethen.
Singleton wouldn’t necessarily argue with the
idea of keeping it local. It appears his vision includes a journalism world
where local content is king and the newspaper’s greatest resource — the
people who gather and package that news — is leveraged across the media
spectrum.
“We can weave together different media to make
our local connection more diverse and as a result stronger and broader than it
has ever been,” Singleton said. “Over time we will be able to cover people’s
needs from all angles, instant alerts by wireless, evolving updates on the Web,
in-depth reporting and perspective in print.”
Pairing the newsgathering machines of newspapers,
radio and TV with different methods of delivery might provide economies of scale
and conceivably lead to a different breed of journalist.
At a Colorado Press Association campus visit to
the University of Colorado at Boulder last fall, Fort Collins Coloradoan
Executive Editor Michael Limon suggested that the day may come when print
journalists might have to consider carrying a video camera, remote microphone,
etc., because content that they develop is destined for multiple outlets and
formats. The Coloradoan is owned by Gannett Co. Inc.
Many of us in the campus visiting group dismissed
the idea as preposterous, but in review, I don’t think such an idea is out of
the realm of possibilities.
In fact, such “backpack journalists” are
already plying their trade on the international newsgathering front. It is not
uncommon for freelance journalists to sell a story to several outlets. It also
is not much of stretch that such journalists might conceivably shoot, edit their
own footage, develop audio and package a print report and an Internet version
— all from the frontlines of an emerging story.
Personally, I have thus far been unaffected by
the urge to converge. I am also not yet ready to render a judgment on whether
all this convergence talk is positive or negative, but one thing seems
increasingly more likely — as journalists, we might all be carting around a
lot more equipment in the near future.
Rob Carrigan specializes in prepress systems
for weekly newspapers. He is the publisher of several ASP Westward LP weeklies
in Colorado. He can be reached by e-mail at RCarrigan@aol.com or rcarrigan@ccnewspapers.com.