Shoom Inc. said it would receive in excess of $2 million in new funding following the completion of a financing round by its majority shareholder. Shoom President Dan Cole said Shoom will use the funding to add staff and upgrade its information technology systems. Some of the proceeds will also be aimed at developing new features for its iTearSheets digital proofing application.

The features are expected to be available later this year, according to Cole. The financing round was completed by TransData International, a privately held, Delaware-based corporation that owns a major stake in Shoom. In addition to iTearSheets, Shoom also offers a digital advertising distribution application as well as a motion picture advertising delivery service.