The Post Publishing Public Co. Ltd., publisher of the Bangkok Post, will be the first newspaper in Thailand to install an integrated dual Thai- and English-language publishing system.

The Bangkok Post is installing a 40-seat Prestige content management system from Atex Media Command and expanding its existing Enterprise classified advertising system to include run on press display advertising. The newspaper will simultaneously be implementing Thai and English capabilities for the modules of Enterprise.

Khun Aikhamol, information technology director for Post Publishing Public Co. Ltd., publisher of the Bangkok Post.
Photo courtesy of the Bangkok Post

“The Thai-language software developed by Atex Media Command will make it much easier for us to produce our newspapers,” said Khun Aikhamol, information technology director for The Post Publishing Public Co. Ltd. “It will allow us to use the same technology throughout our publications and also allow for easy information exchange, especially the cross-selling of ads between our English and Thai publications.”

The Post is incorporating its new Thai-language applications with Atex Media Command’s Web Prestige Web publishing solution and into its Digital Collections 4 image database. The Post uses CyberPage from Atex Media Command for its English-language editorial requirements.

“Thai is probably one of the most difficult languages for a computer to handle,” said Reiner Ebenhoch, Atex Media Command’s vice president of Asian operations. “This is the second time that we have pioneered a breakthrough for Thai-language publishing. The first time was in 1988 with our J11-based Thai-language editorial system. We look forward to continuing our long relationship with The Post Publishing Public Co. Ltd.”