by Chuck Moozakis
Associate Editor
The China Daily last month
began offering digital editions of its English language paper.
The Beijing-based paper, with a
daily circulation of 300,000, is the largest English language paper in China and
is read by a large international community that wants to keep abreast of Chinese
political and cultural changes.
The paper is using NewStand Inc.s
digital delivery service to create the digital replicas. With the technology,
the paper sends its prepress files to NewStands Texas-based servers, where
the files are converted to digital replicas of the printed edition.
Proprietary compression algorithms
developed by NewsStand enable the vendor to create digital editions that can be
sent to readers without requiring a fast Internet connection to the users
computer or tablet.
In a statement, Zhu Yinghuang,
editor-in-chief of China Daily, said the use of NewsStands applications will
let the paper greatly expand its circulation to include geographic markets
that may not have access to the printed newspaper and we can distribute the
high-quality, digital copies to our subscribers in a timely and cost-efficient
manner.
Readers can either purchase a
subscription or buy single copies of the paper.
Meanwhile, NewsStand also sold a
digital delivery service system to Tarun Bharat of India. The daily, which
serves more than 1 million readers, is offered in Marathi, a unique character
set similar to Hindi.
Kit Webster, president of NewsStand,
said the company plans to increase its focus on international papers in the
coming months. A service capable of digitizing two-byte character sets, such as
those used by the Japanese press, will be available later this year. In
addition, Webster said NewsStand is working to release a Macintosh version of
its NewsStand Reader application. The application is stored on the hard drive of
the users computer and lets the reader access digital editions.
NewsStand also recently signed
agreements with the Morning Bulletin of Australia and the Blade in Toledo, Ohio.