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 November
 2002


NewStand
512.334.5100
www.newstand.com

 

 

 

 

 

 

 

 

 

 

 


 

 

 


 

 

 

 

 

 

 



 











 



 

 

NewsStand inks China, Indian dailies

by Chuck Moozakis
Associate Editor


The China Daily last month began offering digital editions of its English language paper.

The Beijing-based paper, with a daily circulation of 300,000, is the largest English language paper in China and is read by a large international community that wants to keep abreast of Chinese political and cultural changes.

The paper is using NewStand Inc.’s digital delivery service to create the digital replicas. With the technology, the paper sends its prepress files to NewStand’s Texas-based servers, where the files are converted to digital replicas of the printed edition.

Proprietary compression algorithms developed by NewsStand enable the vendor to create digital editions that can be sent to readers without requiring a fast Internet connection to the user’s computer or tablet.

In a statement, Zhu Yinghuang, editor-in-chief of China Daily, said the use of NewsStand’s applications will let the paper “greatly expand its circulation to include geographic markets that may not have access to the printed newspaper and we can distribute the high-quality, digital copies to our subscribers in a timely and cost-efficient manner.”

Readers can either purchase a subscription or buy single copies of the paper.

Meanwhile, NewsStand also sold a digital delivery service system to Tarun Bharat of India. The daily, which serves more than 1 million readers, is offered in Marathi, a unique character set similar to Hindi.

Kit Webster, president of NewsStand, said the company plans to increase its focus on international papers in the coming months. A service capable of digitizing two-byte character sets, such as those used by the Japanese press, will be available later this year. In addition, Webster said NewsStand is working to release a Macintosh version of its NewsStand Reader application. The application is stored on the hard drive of the user’s computer and lets the reader access digital editions.

NewsStand also recently signed agreements with the Morning Bulletin of Australia and the Blade in Toledo, Ohio.