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Patricia Hernandez
Quality Control Manager
El Paso Times
El Paso, Texas
4 years in current position
14 years in the industry
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What was your first job in the newspaper
business?
Imaging technician.
What do you like most about your job?
I enjoy the everyday challenge of a newspaper.
Print quality is a top priority at the El Paso Times, along with color
management. In order to accomplish these two goals, one must be on top of
everything, from a simple raster image processing (RIP) calibration issue to a
complex problem such as a software incompatibility or a color management and
profiling situation. There is always something to do, fix, update, verify, or
check. We work hard to give our customers top quality papers.
What do you like least?
I dont like it when I cant get the support
I need in order to accomplish a certain goal.
What was your newspapers most recent
purchase/installation?
The El Paso Times most recent purchase was the
full Harris pagination system. For us, this was the system that made the most
sense financially. Since we already had their AdPag product, the logical thing
to do was complete the system.
What is the biggest challenge your newspaper
is facing in production?
One of the many challenges the El Paso Times is
facing is an increase in color, while maintaining high print quality and staying
at the top of Gannetts Optimum Quality grading. The El Paso Times is a full
color management company that uses IntelliTune (from Agfa Corp.) to process 90
percent of the color and 100 percent for black and white.
Our records show that last period, we processed
3,640 color images, without counting those sections that have a hot folder
process where images are automatically toned and put into a Quark document. In
years past, it was unheard of to process more than 1,200 color images per month.
This in itself is a great challenge. In order to
maintain consistency and quality, a very tight process is needed. We calibrate
RIPs daily, check plate exposures before every shift, check lamp exposures once
per week, verify monitors daily and print a press profile once every six months,
etc.
I think the biggest challenge in the color
management loop is to print and make good press profiles. A mediocre or poor
profile will or can affect a good portion of the prepress setup, such as monitor
calibration to match the newspaper using a graybar for ink setting. A good press
profile, however, will be recognized immediately.
For example, when we are able to accomplish this,
I dont have to do any adjustments to the IntelliTune scripts. That in itself
is a great thing. Monitor setups are easily matched to the print and RGB to CMYK
conversions are within tolerance. If it was a bad run, it can actually turn into
a nightmare very quickly. Its hard to correct poor profiles even if you have
Edit Profile by GregtagMacbeth, or any other editing software.
Since we create our own profiles, constant
communication with imaging technicians is a must, as well as communication with
those departments affected by it.
Meeting our customers expectations of having
top print quality is of major importance to the El Paso Times. That forces us to
stay on top of any new challenge that comes our way. We added Photoshop 7 to our
color management loop in July.
What trend are you keeping your eye on?
The El Paso Times is looking at
computer-to-plate. Our customers expect the best print quality. We feel that
with a complete CTP solution we can meet their expectations and add management
tools in production that enable us to improve and manage workflows better.
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