Offering advantages aligned with modern
production demands, 1-by-4 newspaper presses are rapidly expanding their share
of a double-width market dominated exclusively by 2-by-4 presses until just two
years ago.
Heidelberg began installing the first newspaper
press with a one-page-around by four-pages-across plate cylinder configuration,
its gapless Mainstream, in Denmark in July 2000. The latest Mainstream order is
from the Transcontinental Group in Montreal (see related story, page 8). The
company claims that 20 percent of double-width presses ordered worldwide since
then have featured the one-around configuration. These orders are divided
between the Mainstream and the MAN Roland RegioMAN.
The opportunity to cut costs by reducing plate
consumption is the primary factor driving this immediate acceptance,
according to John Richards, director of newspaper product management for
Heidelberg. The one-page- around format eliminates the need to make and mount
duplicate sets of plates, an inherent requirement when running a 2-by-4 press in
straight production.
Richards says technology allowing 1-by-4 presses
to match the productivity of 2-by-4 presses and the appeal of straight printing
for added speed and versatility are also supporting the fast market penetration.
Many newspapers that maintain collect
capabilities they seldom use now have a viable, proven alternative to the added
cost and inefficiency of double-plating for straight production, he
explained.
The Roanoke (Va.) Times fits that profile. The
Times (daily, 100,249; Sunday, 115,848) will bring a Mainstream with six
four-high towers on edition in 2003.
We run straight almost 100 percent of the
time, so eliminating the need to double-plate our current press will reduce
plate requirements by 50 percent, according to Chip Harris, production
director and the man overseeing the press installation project for The Times.
From a dollar point of view, we see this as an immediate return on our
investment. Forfeiting the option to occasionally run an edition in collect
mode was not even a concern, according to Harris.
Across the Atlantic, where installation of two
Mainstream presses is well underway in Manchester, England, Jacques de Wit tells
a similar story. The managing director at Trafford Park Printers Ltd., said long
run lengths and tight production windows for national newspapers like The Daily
Telegraph dictate that current 2-by-4 presses always run in straight mode.
With the Heidelberg press, of course, there is
only one plate per page, so we will save plates and save in plating up the
presses, DeWitt predicted.

DeWitt
Harris also said that advantages of reduced plate
consumption ripple beyond the actual cost of the plates and the time needed to
make and mount them. This is especially true for papers like The Times, which
are moving toward a 100 percent computer-to-plate workflow.
Cutting plate requirements will reduce our
future investments in prepress equipment, and these are investments we expect we
will have to make several times over the life of the press, he stated.
An order for twin, 28-couple Heidelberg
Mainstreams from the second largest printer of free newspapers in France
indicates that the 1-by-4 format is even attracting attention outside of the
double-width market. The IPS Group, a fully owned subsidiary of Spir
Communication, scrapped an original plan to purchase new single-width presses
and confirmed its intentions to install the 1-by-4 Mainstreams at its Rotosud
and Rotopicardie sites beginning this spring.
Papers requiring double-width productivity are
eager to cut plate requirements in half with a one-page-around press, but the
French publisher chose the Mainstreams over 1-by-2 presses to cut printing unit,
tower and web requirements by the same margin. The decision confirms that
evolving production demands are making publishers in both the single- and
double-width markets more receptive to a press designed exclusively for
straight, double-width printing. As these publishers turn to faster
productivity, expanded layout versatility and more targeting to make their
printed products more competitive with other media, straight production often
becomes more appealing.

In straight production, the 1-by-4 Heidelberg Mainstream press matches the
output of a 2-by-4 press, while requiring 50 percent fewer plates.
Photo courtesy of Heidelberg
Straight production can deliver twice as many
papers in a given period of time, making the news more timely. The flexibility
to vary page counts from section to section, and to do it in two-page rather
than four-page increments, benefits editors, advertisers, readers and the bottom
line. Papers running a press in straight mode can, for example, accommodate more
ads at a premium price in the first section without balancing them with ad space
in other sections. The opportunity to add last-minute content in two-page
increments is also a big plus given newspaper deadlines.
Even some newspapers that frequently run their
2-by-4 presses in collect mode are not automatically ruling out the 1-by-4
option, according to Richards. Many are considering alternatives such as more
advance runs and expanded postpress capabilities in order to take advantage of
the compelling benefits of straight printing with a one-around format.
Heidelberg has sold 16 1-by-4 Mainstream presses,
including a total of 541 printing couples and 106 pasters, over the past two
years. The high number does not surprise Richards.
Newspapers and press manufacturers have always
recognized the potential advantages, but technical barriers made the format
impractical, he explained. Now we have the technology to overcome those
barriers and to match the output of two-around double-width presses.
In the case of Heidelberg, that technology
involves gapless Sunday press blankets. The tubular blankets are designed to
eliminate vibrations and print defects that would otherwise occur when blanket
gaps meet. As a result, one-page-around by four-pages-across plate cylinders on
the Mainstream can be coupled with 1-by-4 blanket cylinders to deliver high
print quality at up to 80,000 copies per hour.
Richards acknowledged that 1-by-4 presses are not
ideal for every publishing situation. He predicts that they will eventually gain
about one-third of the double-width market worldwide, but cautions that there is
no universal formula to determine who should consider the format. Instead, each
paper must factor its own specific production requirements into the equation.
About 45 percent of the newspapers running
2-by-4 presses absolutely require collect capabilities for high page counts
matched with relatively short runs or for other combinations of factors,
according to Richards. For the rest, and for some papers using single-width
presses, the 1-by-4 format is an option that merits serious consideration.