This year’s incarnation of Key3 Media Group’s Seybold San Francisco held at Moscone Center Sept. 24-28 urges publishers to “Speak louder than words: Create, manage and deliver content with impact.”

Acknowledging the current economic downturn, Seybold Seminars completely restructured the annual West Coast event to help attendees “gain the skills, tools and knowledge you need to succeed and grow professionally, regardless of the Nasdaq’s daily dance.”

Keynote speakers will include Mark Anderson, founder of Technology Alliance Partners and Strategic News Service, on Monday, Sept. 24; Bruce Chizen, president and chief executive officer of Adobe systems Inc., on Tuesday, Sept. 25; and Dick Brass, vice president of technology development at Microsoft Corp., on Wednesday, Sept. 26.

In addition to the keynotes and the resources offered by some 350 vendors on the exposition floor, which will include a new broadband digital media zone (don’t forget to stop by the Seybold Publications booth to pick up a Hot Picks locator map), there are new educational offerings, including the Seybold Summit, the Cross-Media Publishing Conference, four new Hot Technology Days and 18 new tutorials.

Conferences

The heart of Seybold San Francisco 2001 is the Seybold Summit — a full day of sessions on Wednesday, Sept. 26, focused on emerging technologies and trends in publishing. The sessions will include the Seybold Summit keynote address and three interactive sessions — Key Emerging Technologies, Business Models for Tomorrow’s Media Company and The Cross-Media Future.

The new Seybold Cross-Media Publishing Conference on Monday and Tuesday, Sept. 24-25, is designed to focus on the day-to-day realities of publishing in a cross-media world and on the complex future of publishing to multiple media. The conference features two tracks — the tools and technologies track, and the business and implementation track.

Following the keynote speech and opening session, participants on either track will attend six sessions throughout the day focused on their chosen track, followed by a closing session.

The Best Practices for Web Publishing Conference, held Thursday and Friday, Sept. 27-28, offers three tracks — the design track, the developer track and the corporate track — each consisting of seven sessions.

The design track brings together graphic designers, user interface experts and other Web professionals to share techniques for building usable, visually appealing Web sites. The developer track shows developers, producers and other technical professionals how to apply successful Web development and management techniques to their own operations. The corporate track focuses on methods for using the Web to achieve strategic business and knowledge management goals with customers, colleagues and partners.

The Best Practices for Print Publishing Conference, also held Thursday and Friday, Sept. 27-28, offers two tracks — the processes track and the return on investment track — both with seven sessions, covering topics from PDF workflows, asset management and color reproduction to do-it-yourself workflows and quality on a budget.

Seybold turns up the heat

Hot Technology Days are daylong events of four sessions focusing on a single topic. Seybold has added four new Hot Technology Days for a total of 12 topics, including:

• PDF for Print Publishing

• Digital Rights Management **

• Print on Demand

• Content Management Systems **

• Design

• Color Production

• Wireless **

• Broadband Media Technology **

• XML in Publishing

• E-Books and E-Content

• PDF for Electronic Documents

• Digital Asset Management

**New topic for Hot Technology Days

Tutorials

The Seybold San Francisco tutorial program has been expanded to offer more substantial coverage in the focused areas that are most important to professionals working in the current market. Of the 49 tutorials available at Seybold San Francisco, 18 are new. They include:

Web Publishing

• Getting Started with Flash

• JavaScript for Designers

• Strategies for a Successful Web Content Management Implementation

• Interface Design and Usability for Intranets: What’s Hot and What’s Not

• HTML: Beyond the Basics

• Actionscripting

• Integrating Flash and Fireworks with Dreamweaver

Cross-Media Publishing

• E-Pub University: Preparing Content for Dominant E-Book Platforms

• Mobile Application Development

• Integrating Print and Electronic Publishing

PDF

• Creating Acrobat Forms

• PDF Workflow

Design

• Web Design Principles

• Designing Web Sites for Use: Tactics for User-Centered Design

Color

• Simplified Color Management

• The Art of the Photoshop Curve

• Advanced ICC Color Management

Digital Images

• The Art and Science of Photoshop and Digital Imaging

For a complete listing of the other tutorials and additional information on any of the conferences, as well as registration information, visit the Seybold Seminars Web site.