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Toni Humphreys
Imaging and Plate
Manager
The Des Moines Register
Des Moines, Iowa
1 year in current position
2 years in the industry
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What was your first job in the newspaper
business?
The Des Moines Register was my first job in the
newspaper business.
I was hired as the imaging manager and supervised
a staff of three imaging techs and six scanner operators. After one year, I was
promoted to imaging and plate manager and also took over the supervision of the
platemaking department. Prior to that, I had been in commercial printing for 15
years.
What do you like most about your job?
I love the variety of my job. Not only do I deal
with many departments, but I deal with a wide variety of people. I am constantly
learning something new, and it has been extremely rewarding to me.
What do you like least?
There is not anything I really dont like.
Probably, the most aggravating to me is the learning curve. I cant read and
learn fast enough. I am definitely very passionate about my job, and there arent
enough hours in the day to learn everything I want to learn.
What was The Registers most recent prepress
purchase/installation?
We recently built a new production facility and
installed all new equipment. Our operation went from letterpress to offset. We
also installed two plate lines with vision benders. We purchased a third imager
that would allow us to image doubletrucks. Most recently we purchased a plate
punch so that we could punch our own plates in-house.
Much research and testing went into all the
equipment we purchased. We looked for reliability and quality products.
What is the biggest challenge newspapers are
facing regarding prepress?
Technology it is almost impossible to keep
abreast of all the new products and equipment on the market today. The
manufacturers are constantly building better equipment, and it is very difficult
and costly to keep your equipment and software updated.
What is the biggest challenge The Register is
facing in prepress?
Probably the biggest challenge currently is
maintaining quality. With all new equipment, you are expected to consistently
deliver a quality product. But with all new equipment, you also experience many
new challenges.
We evaluate ourselves everyday and are constantly
changing our procedures to ensure our readers and advertisers the best product
available.
We have worked diligently to form relationships
with other departments in order to maintain a quality product through the entire
process. We are constantly testing new products and vendors so that we stay
ahead of the quality issues.
What trends do you see developing in the
newspaper prepress area?
Probably the biggest trend is the migration of
computer-to-plate. While there are few sites with this technology, the other
sites are doing their research. Vendors are working to perfect the equipment and
the consumable pricing is beginning to drop.
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