NEW ORLEANS The Kennedy Group, a manufacturer
of labeling, packaging and promotional labels, introduced two new labeling
systems for the newspaper industry at Nexpo.
The linerless Tab-On ads are sticky notes that
feature a double-strip of removable adhesive to help ensure that they will stay
attached to newspapers during their run through the mailroom and delivery.
The notes are a standard 3-square inches, but are
available in other sizes. Yellow and white are standard colors, but Kennedy has
a variety of other colors. The Tab-On ads can be applied in a production
environment running up to 85,000 copies per hour.
Versa-Cards are cards that have a clear backing
coated with adhesive. When the card is removed, the backing stays on, but will
not interfere with any editorial content on the page. The card comes with two
grades of paper a thin coupon-grade paper that can be used for instant
redemption coupons, and a thicker medium-weight paper that can be used for such
items as temporary membership cards. Also available is a durable plastic-grade
Versa-Card that can be used for a long-term item, such as a frequent-shopper
card.
Versa-Cards can be printed on both sides with up
to eight colors or four-color process printing. The backs of cards can have
areas for signatures, bar codes, or sequential numbers. They are also available
in standard or custom sizes.