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June 2001
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Newspapers
sing praises of PBS business system products
by Tara McMeekin
Associate Editor
Several newspapers have licensed Publishing Business Systems’ products, the
company recently announced.
The Daily Camera in Boulder, Colo., licensed PBS’s
MediaPlus Circulation Management and Circulation InSight products.
“PBS is our system of choice because of their
reputation for customer support and ongoing system development,” Kimberly
Parks, finance director at the Daily Camera.
PBS’s MediaPlus.Online is another feature being
used by the Daily Camera because it allows customers 24-hour service access via
the Internet. Circulation InSight will provide the Daily Camera with a powerful
management tool to analyze operational data used to increase strategic decision
making.
ühe New York Times Regional Newspaper Group
licensed PBS’s entire suite of products, including MediaPlus Advertising
Management, Circulation Management, List Matching, Insert Management, Preprint
Inventory Management, Circulation InSight, Advertising InSight and
MediaPlus.Online for all of its newspapers, including its 14 dailies.
The daily NYTRNG papers are: Times Daily in
Florence, Ala., The Gadsden (Ala.) Times, The Tuscaloosa (Ala.) News, The Press
Democrat in Santa Rosa, Calif., The Gainesville (Fla.) Sun, The Ledger in
Lakeland, Fla., the Ocala (Fla.) Star-Banner, the Sarasota (Fla.)
Herald-Tribune, The Courier in Houma, La., the Daily Comet in Thibodaux, La.,
The Times-News in Hendersonville, N.C., The Dispatch in Lexington, N.C., the
Morning Star in Wilmington, N.C., and the Herald-Journal in Spartanburg, S.C.
Five centralized servers will be installed to
service the 14 daily newspapers.
“We want to install one common system for all
14 NYTRNG newspaper sites and thereby avoid having custom software that is
unique to any one of our properties,” said Chip Stout, publisher of the Ocala
(Fla.) Star-Banner.
He also said PBS goes to great lengths to ensure
that every customer receives the benefit of development done for other
newspapers by including new functionality in standard PBS software releases.
“We visited newspaper sites that demonstrated
very sophisticated use of the PBS programs and were pleasantly surprised to
discover that the same software functionality was available to us in the
standard PBS product,” Stout added.
The Boston Globe and the Telegram & Gazette
in Worchester, Mass., both New York Times Co. newspapers, also licensed PBS’s
MediaPlus Circulation Manage-ment product. The New England Newspaper Group,
comprised of The Globe and the Telegram & Gazette, is developing business
opportunities and efficiencies in the editorial, advertising, production and
circulation departments of both papers.
The implementation of PBS’s circulation
management software on a single server will create one large marketplace for
NENG customers, thereby enhancing opportunities between the two papers, said
NENG. The group is also focusing on growing the circulation for both newspapers
using PBS’s InSight tool for analysis.
Donrey Media Group has also jumped on the PBS
bandwagon, licensing MediaPlus Circulation Management, List Matching and
Circulation InSight for all of its newspapers.
Donrey Media Group owns 23 newspapers, 11 of
which are dailies, located in Arkansas, Hawaii, Nevada, North Carolina,
Oklahoma, Tennessee, Texas and Washington. The dailies include the Las Vegas
(Nev.) Review-Journal & Sun, the Herald Democrat in Sherman, Texas, The
Courier-Tribune in Asheboro, N.C., The Daily World in Aberdeen, Wash., and The
Daily Herald in Columbia, Tenn.
Donrey Media Group decided to implement PBS’s
Circulation Management and List Matching in a centralized environment. A single
server will service all 23 newspapers and create a combined view of all of its
customers.
The Daily Mail and The Morning Herald of
Hagerstown, Md., also licensed MediaPlus Circulation Management and Circulation
InSight. The Herald-Mail is a member of Schurz Communications Inc., based in
South Bend, Ind. SCI operates newspaper, Internet and broadcasting companies
across the country. The Herald-Mail serves a seven-county, three-state area,
encompassing western Maryland, south central Pennsylvania and the eastern
panhandle of West Virginia.
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