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June 2001





Publishing Business Systems
847.381.9950
www.pbs.com

 

 













 

 

Newspapers sing praises of PBS business system products

by Tara McMeekin
Associate Editor



Several newspapers have licensed Publishing Business Systems’ products, the company recently announced.

The Daily Camera in Boulder, Colo., licensed PBS’s MediaPlus Circulation Management and Circulation InSight products.

“PBS is our system of choice because of their reputation for customer support and ongoing system development,” Kimberly Parks, finance director at the Daily Camera.

PBS’s MediaPlus.Online is another feature being used by the Daily Camera because it allows customers 24-hour service access via the Internet. Circulation InSight will provide the Daily Camera with a powerful management tool to analyze operational data used to increase strategic decision making.

ühe New York Times Regional Newspaper Group licensed PBS’s entire suite of products, including MediaPlus Advertising Management, Circulation Management, List Matching, Insert Management, Preprint Inventory Management, Circulation InSight, Advertising InSight and MediaPlus.Online for all of its newspapers, including its 14 dailies.

The daily NYTRNG papers are: Times Daily in Florence, Ala., The Gadsden (Ala.) Times, The Tuscaloosa (Ala.) News, The Press Democrat in Santa Rosa, Calif., The Gainesville (Fla.) Sun, The Ledger in Lakeland, Fla., the Ocala (Fla.) Star-Banner, the Sarasota (Fla.) Herald-Tribune, The Courier in Houma, La., the Daily Comet in Thibodaux, La., The Times-News in Hendersonville, N.C., The Dispatch in Lexington, N.C., the Morning Star in Wilmington, N.C., and the Herald-Journal in Spartanburg, S.C.

Five centralized servers will be installed to service the 14 daily newspapers.

“We want to install one common system for all 14 NYTRNG newspaper sites and thereby avoid having custom software that is unique to any one of our properties,” said Chip Stout, publisher of the Ocala (Fla.) Star-Banner.

He also said PBS goes to great lengths to ensure that every customer receives the benefit of development done for other newspapers by including new functionality in standard PBS software releases.

“We visited newspaper sites that demonstrated very sophisticated use of the PBS programs and were pleasantly surprised to discover that the same software functionality was available to us in the standard PBS product,” Stout added.

The Boston Globe and the Telegram & Gazette in Worchester, Mass., both New York Times Co. newspapers, also licensed PBS’s MediaPlus Circulation Manage-ment product. The New England Newspaper Group, comprised of The Globe and the Telegram & Gazette, is developing business opportunities and efficiencies in the editorial, advertising, production and circulation departments of both papers.

The implementation of PBS’s circulation management software on a single server will create one large marketplace for NENG customers, thereby enhancing opportunities between the two papers, said NENG. The group is also focusing on growing the circulation for both newspapers using PBS’s InSight tool for analysis.

Donrey Media Group has also jumped on the PBS bandwagon, licensing MediaPlus Circulation Management, List Matching and Circulation InSight for all of its newspapers.

Donrey Media Group owns 23 newspapers, 11 of which are dailies, located in Arkansas, Hawaii, Nevada, North Carolina, Oklahoma, Tennessee, Texas and Washington. The dailies include the Las Vegas (Nev.) Review-Journal & Sun, the Herald Democrat in Sherman, Texas, The Courier-Tribune in Asheboro, N.C., The Daily World in Aberdeen, Wash., and The Daily Herald in Columbia, Tenn.

Donrey Media Group decided to implement PBS’s Circulation Management and List Matching in a centralized environment. A single server will service all 23 newspapers and create a combined view of all of its customers.

The Daily Mail and The Morning Herald of Hagerstown, Md., also licensed MediaPlus Circulation Management and Circulation InSight. The Herald-Mail is a member of Schurz Communications Inc., based in South Bend, Ind. SCI operates newspaper, Internet and broadcasting companies across the country. The Herald-Mail serves a seven-county, three-state area, encompassing western Maryland, south central Pennsylvania and the eastern panhandle of West Virginia.