The Web site’s “Latest News” section gives users up to 50 new articles daily, in English, French and German. From the home page on, the easy-to-navigate Web site has been designed to give media professionals swift access to the areas that interest them.

As well as “Latest News,” other features on the Web site’s home page include “Hot Topics,” presenting detailed files on technological advances, and “Events & Training,” giving users coming events updates and SSL-encrypted online registration with simple mouse clicks. Furthermore, there is also information on the Web site’s role as the portal to Ifra’s leading-edge technology VirtualExpo, the organization’s new supplement to the traditional annual live Ifra Expo, and bringing together visitors and exhibitors on the Web from October 1 to November 14.

Meanwhile, the new site offers three further value-added information pluses. First, the online suppliers directory, facilitating ease of contact between potential vendors and buyers in the industry, will soon have more than 4,000 entries. Second, members have their own access-protected Web site area. Here, they will find members-only databases, directories and special reports and downloads that will give them a competitive edge on the market. Third, specialists can identify the exact location of the information they need anywhere on the Ifra database with Ifra Topic Search (ITS). All they have to do is to click on the ever-present magnifying glass icon.

“With this relaunch we have smoothed the path to an international publishing portal, just as has been expected by many of our members,” says Harald Ritter, chief information officer at Ifra, and promises: “We will continually expand the offer to the benefit of our members.”

Indeed. That’s a promise everybody at Ifra believes is worth keeping, and not just on the Web site.