Newspapers and Technology March 2000
America East 2000 presses the
newspaper industry forward
With the promise of "continuing the tradition -- pressing toward the new century," this year's AmericaEast returns to the Hershey Lodge & Convention Center in Hershey, Pa., April 3-6.
In excess of 150 vendors will exhibit the products and services that will propel the newspaper industry into the 21st century.
The conference features more than 20 educational sessions covering all aspects of the industry, from production to advertising to circulation, as well as user groups and special seminars that provide opportunities for industry professionals to share ideas and experiences.
The New Media World symposium takes place April 3. This event will offer sessions specifically oriented toward the new media professional with topics including Web site design, online advertising and management.
Also, conference attendees can participate in the fourth annual Print Quality Contest. The winners will be announced April 5.
Look for comprehensive coverage of the products, events and news from AmericaEast 2000 in the May issue of Newspapers & Technology.
America East
717.703.3069
www.america-east.com
Show Info
Special Seminars
Tuesday, April 4
9:30 a.m. - 12:30 p.m.
Marketing Your Newspaper on the CheapÖUsing Time, Energy and Imagination
Wednesday, April 5
9:30 a.m. - 12:30 p.m.
Customer Service and Your Bottom Line
Presenter: Lisa Dixon, founder, AdWorks, former INMA Eastern board member, speaker at press association conferences as well as for the API and NNA
America East - Sessions
Tuesday, April 4
8:45 a.m. - 9:45 a.m.
Keynote Presentation
The Changing Audience
Hazel Reinhardt, president, Hazel Reinhardt Consulting Services,
Minneapolis
Other session topics include:
The Circulation Recruitment Challenge
Rob Pryor, sales and training
manager, Capitol-Gazette Newspapers, Annapolis, Md.
Digital Ads: The Workflow Conundrum
Chris D'Angelo, advertising
production supervisor, Reading (Pa.) Eagle, Bryan Brown, manager, IT department,
Reading Eagle, and Alvin Walker, design and support services director,
Wilmington (Del.) News-Journal
SNAP Standard
John D'Alessandro, materials manager, Newspaper
Association of America, Vienna, Va.
User Groups
Monday, April 3
9:30 a.m. - 12:30 p.m.
GMA User Group
Facilitators: Ken Smith, Philadelphia Newspapers Inc. and Jack
Wachter, New York Times
Contact: Ken Smith, 610.292.6090, ksmith@phillynews.com
10:30 a.m. -11:30 a.m.
AdOut Prepress Automation with AppleScript User Group
Facilitator: Rob Jennings, vice president, AdOut Advanced Productivity
Solutions
Contacts: Patrice Hume, 309.353.2810 and Wendy Martin, specdept@adout.com
1:30 p.m. - 2:30 p.m.
AdOut Ad Design User Group
Facilitator: Jeff Wishmyer, marketing manager, AdOut Advanced Productivity
Solutions
Contacts: Patrice Hume, 309.353.2810 and Wendy Martin, specdept@adout.com
New Media World - Sessions
Monday, April 3
2:30 p.m. - 3:15 p.m.
Keynote Presentation
Douglas Aldrich, vice president and
managing director of the Global E-Services unit and Strategic Information
Technology practice at management consulting firm A.T. Kearney
Other session topics include:
Recruitment and Retention in the E-Economy
Deborah Carter, community
developer, The NY Times Co.
The Hottest Web Site Designs of 2000
Jay Small, editor, Indianapolis
StarNews.com
Producing and Maintaining Web Sites on a Shoestring Budget
J. David
McChesney, managing partner, 1Up! Software and John DePrez, retired
publisher, The Shelbyville (Ind.) News