Daytona daily taps Saxotech

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Posted: Monday, February 7, 2011 12:25 pm

The Daytona Beach (Fla.) News-Journal selected Saxotech's Circulation and WebCirc apps to underpin its circulation operations, Saxotech said.

The apps will share a common Oracle database that will allow cross-departmental reporting and complete access to data form all areas of newspaper business management, Saxotech said.

The software will allow the daily to manage customer service, home delivery, single-copy sales, distribution, insert management and enable generation of dynamic reports.

The apps will also allow the News-Journal to track promotions and campaigns, append demographics to subscribers and non-subscribers and use reporting tools to retain and build subscribers, Saxotech said.

The WebCirc component will provide and interact with users' websites.

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