Fall circulation stats show continued decline

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Posted: Monday, October 26, 2009 12:15 pm

Newspaper circulation continued to tumble, according to the Audit Bureau of Circulations' fall Fas-Fax report.

Average daily circulation fell 10.6 percent in the six months ending Sept. 30, compared with year-ago figures, according to statistics compiled by The Associated Press.

Sunday circulation dropped 7.5 percent.

USA Today lost its position as the top-selling daily paper in the nation, giving way to The Wall Street Journal. The Journal posted an average daily circulation of just over 2 million, an increase of 0.6 percent. USA Today lost 17 percent of its circulation, now distributing 1.9 million copies.

The rest of the top 10:

•The New York Times, 927,851, down 7.3 percent.

•Los Angeles Times, 657,467, down 11.1 percent.

•The Washington Post, 582,844, down 6.4 percent.

•(New York) Daily News, 544,167, down 14 percent.

•New York Post, 508,042, down 18.8 percent.

•Chicago Tribune, 465,892, down 9.7 percent.

•The Houston Chronicle, 384,419, down 14.2 percent.

•The Philadelphia Inquirer, 361,480.

The Denver Post recorded a circulation of 340,949, up substantially from the approximate 210,000 subscribers it had before the Rocky Mountain News folded in February. The Seattle Times, meantime, had a circulation of 263,588, a boost of some 63,000 copies from what it reported before the rival Seattle Post-Intelligencer went Web only.

In Detroit, where the Detroit Media Partnership cut back on the days it home delivers The Detroit News and Detroit Free Press, The News distributed 167,849 copies Monday through Friday, a drop of 6 percent, while the Free Press saw its Monday through Friday circ drop almost 10 percent, to 269,729 copies.

On Thursdays and Fridays, where both papers are home-delivered, The News' circulation rose 0.02 percent to 186,568 copies while the Free Press was up 0.09 percent to 308,063 copies.

E-editions, which both papers launched as a means to fill the gap on the days they aren't delivered, totaled a weekly average of 126,692 for The News and Free Press, ABC reported. The bulk, 84,851, were for the Free Press.

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