WAN: World circulation up

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Posted: Monday, December 3, 2012 11:53 am

Global newspaper circulation increased by 1.1 percent in 2011, with growth in Asian markets more than offsetting losses elsewhere in the world, according to the 2012 edition of World Press Trends.

WAN-Ifra, which produces the annual report, said more than 2.5 billion people read a newspaper in print and that circulation worldwide topped 512 million copies, up 4.2 percent since 2007.

The report also said that while digital platforms are helping newspapers increase their audiences, they are not providing the revenues necessary to sufficiently support them.

Among other findings:

•More than 2.5 billion people read a printed newspaper at least once a week; 600 million read papers online and 500 million read both print and online editions.

•Circulation rose 3.5 percent in Asia and 4.8 percent in the Middle East and North Africa. It fell 3.4 percent in Europe, 3.3 percent in Latin America and 4.3 percent in North America. Australian circulation was stable.

•Scandinavian countries boast the highest readership of newspapers per capita, with South Korea and Hong Kong rising to top-10 positions.

•Print provides the vast majority of newspaper company revenues, with circulation alone accounting for half of sales; the global newspaper industry overall generated $200 billion in revenues.

The report includes data from 75 countries and includes circulation, ad revenues, Internet and demographic information.

Click here to get information about the report.

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