AP rolls out video service; eyes revenue sharing

Font Size:
Default font size
Larger font size

Posted: Monday, November 5, 2012 11:19 am

CHICAGO — The Associated Press is rolling out a new HD video service that permits newspapers to upgrade their online video offerings.

AP CEO Gary Pruitt said the service, which the cooperative has been marketing in Europe, is now available to North American newspapers. The Wall Street Journal, Pruitt said, is the first U.S. paper to use the service.

“It’s basically on-demand to HD videos; newspapers just search for the videos they want and pay for what they use. You get broadcast-quality news online,” he said at Inland Press Association’s annual meeting last week.

“This type of product was out of range for most newspapers before; now they don’t have to invest in costly video equipment.”

AP is also making available to newspapers a digital vertical offering, dubbed Digital News Experience. The service, Pruitt said, is a package of curated content that can be branded under the newspaper’s own name.

Subjects include sports and other news events. “This will help keep people on your website,” Pruitt said. “They won’t have to go (elsewhere) to get information.”

AP is making the service available for free, with the agency sharing national ad revenues 50/50. Papers keep the revenue generated from local ads sold as part of the package, Pruitt said.

“Revenue-sharing is a new model we have to explore,” he said. “With newspapers facing economic challenges, AP can’t go in any longer and say, ‘pay us more.’ Revenue sharing allows us to offer new services and help you too. Being partners is a way for both of us to sustain ourselves.”

Rules of Conduct

  • 1 Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
  • 2 Don't Threaten or Abuse. Threats of harming another person will not be tolerated. AND PLEASE TURN OFF CAPS LOCK.
  • 3 Be Truthful. Don't knowingly lie about anyone or anything.
  • 4 Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
  • 5 Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
  • 6 Share with Us. We'd love to hear eyewitness accounts, the history behind an article.

Welcome to the discussion.

U.K. printer places order with Q.I. Press Controls
Updated: August 29, 2015 - 8:53 am

Q.I. Press Controls recently finished an installation of IDS-3D on all 72 towers at two of Newsprinters U.K.’s printing plants.

New print lab to break ground in NOLA
Updated: August 28, 2015 - 9:54 am

A new facility to design and produce the five papers under the newly formed Advance Media Southeast will be opened in early 2016, according to The (New Orleans) Times-Picayune.

Western Pa. papers for sale
Posted: August 28, 2015

Trib Total Media placed nine of its 77 publications in Western Pennsylvania on the market.

Caribbean newspaper upgrades with Manugraph-DGM
Updated: August 27, 2015 - 7:07 pm

Diario Libre in Santo Domingo, Dominican Republic purchased 16 GGM 440 units from Manugraph Americas-DGM.

default avatar
Welcome to the site! Login or Signup below.
Logout|My Dashboard