HB to extend watermarks

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Posted: Monday, November 21, 2011 12:00 pm | Updated: 12:45 pm, Mon Nov 28, 2011.

House Beautiful, which began using digital watermarks on its pages this summer, said it will extend watermarks into advertising and marketing, beginning in February.

"I think this is the next evolution in magazine publishing, and it doesn't feel forced," Editor-in-Chief Newell Turner told News & Tech.

The publisher is now embedding an average of seven images in each issue, which link to videos that are generally about a minute long. The November issue features a watermarked image on the cover. The magazine is using Digimarc's Discover platform for watermarking.

Print editors are creating the videos with Apple's iMovie app.

"The more polished videos look like ads," Turner said. "For editorial, it's better to have them less polished."

Look for more information about House Beautiful's digital watermarking and video initiatives in News & Tech's January/February 2012 Magazines & More section.



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