Dateline: May 9, 2008
CCI
Sourcing shuts doors
Ad production
outsourcing firm CCI Sourcing abruptly ceased operations
Thursday.
“We certainly
did not enter this market with this conclusion in mind,” said
Stibo A/S Chief Executive Officer Hans Damgaard. “Given the
speed of the North American market in adopting offshore ad
production, the rate of return on our 18-month investment leaves
us no option but to close.”
CCI Sourcing
was founded last year by Stibo, which owns CCI Europe, and The
Hindu newspaper in
India
. It had signed up a number of clients in Europe, and earlier
this year picked up its first
U.S.
newspaper, the Anderson (S.C.) Independent-Mail.
Jeff Rogers,
CCI Sourcing’s former vice president of North American sales,
told Newspapers & Technology he’s working with the
Independent-Mail to find a suitable alternative.
CCI
Sourcing’s European customers, meantime, will be serviced by
Danish production firm Mindworking,
Rogers
said.
Newspapers
& Technology will have more information about CCI
Sourcing’s shutdown in the June issue.
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